Contact details

Post: Unit 1, 660 Holly Lane, Birmingham, United Kingdom, B24 9PD
Telephone: +44 121 769 3206
Email: privacy@a-systems.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Identity Data includes first name, last name, any previous names, username or similar identifier, title.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Profile Data includes user journeys, cookie tracking.
• Technical Data includes information such as your IP address, login credentials, browser type and version, time zone settings and location, browser plug-in types and versions, operating system you use to access our website, products, services.
• Usage Data includes information about how you use our website, products, services.

We collect or use the following information for service updates or marketing purposes:

• Marketing preferences.
• Communication preferences.

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases at https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/lawful-basis/.

Which lawful basis we rely on may affect your data protection rights which are set out below:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Your right to erasure - You have the right to ask us to delete your personal information.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
• Your right to object to processing - You have the right to object to the processing of your personal data.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

You can find out more about your data protection rights and the exemptions that apply on the ICO’s website.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Consent – we have permission from you after giving you all relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object, and the right to data portability.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation, or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. We balance our legitimate interests against your rights before processing your data. We won’t use your data if your rights override our interests unless we have consent or a legal basis. Our legitimate interests are:
  • Fraud prevention.
  • Indicating possible criminal acts or threats to public security.
  • Considering job applicants for future positions.
  • Other legitimate interests described in the table below.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent - we have permission from you after we have given you all relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation, or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • Using data analytics to improve our website, products, services, and marketing.
  • Optimising customer relationship management.

If you need more details about legal grounds for processing your personal data provided in the table below, please contact us.

How long we keep information

In determining the appropriate retention period for personal data, we take into account several criteria: the purpose for which we collect and maintain the personal data; the volume, nature, and sensitivity of the data; the potential risks associated with unauthorised use or disclosure; alternative methods for achieving our purposes; legal limitation periods for claims and whether we require the data for legal proceedings; any relevant legal or regulatory obligations; specific requests from individuals regarding data retention; and any accounting, or reporting requirements.

We are required to maintain key customer information (including contact details, identity data, financial records, and transaction history) for six years after the termination of the customer relationship.

Who we share information with

Others we share personal information with:

• Insurance companies.
• Organisations we need to share information with for safeguarding reasons.
• Professional or legal advisors.
• Financial or fraud investigation authorities.
• Relevant regulatory authorities.
• External auditors or inspectors.
• Organisations we’re legally obliged to share personal information with.
• Suppliers and service providers.
• Any third party to whom we may choose to sell, transfer, or merge parts of our business or our assets.

We disclose this information for the purposes outlined in this privacy notice.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: +44 303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

27 February 2025